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Strategic Plan


Easts Leagues Club is intrinsically linked with the Roosters and we operate as one entity, known as the Easts Group. To ensure a long-term and prosperous future, at the beginning of 2013, a five year strategic plan was formulated to ensure sustainability of both sides of the business, Football and Licenced Club operations. This plan was presented to all staff members to display one set of Vision, Mission and Values for both entities working together, delivering the vision of the Board of Directors to achieve our overall goals separated into 6 key areas:

1. Football Operations

2. Business Operations

3. Finance and Governance

4. People and Culture

5. Community Engagement

6. Future Club Facilities


This strategic plan set by our Board and Management Team was delivered to team members of the Easts Group | Sydney Roosters, it will be reviewed every two years to ensure continued success.

The first year of our plan delivered great success with Leagues Club membership growing 32% and Football Club membership, sponsorship and crowd numbers reaching record levels. The year also saw a fifth licenced club added to the Group with the amalgamation of Woy Woy Leagues, proud home of the Woy Woy Roosters. Most importantly, our reason for being, our NRL side delivered the Club it’s 13th Club Championship, 17th NRL Minor Premiership and 13th NRL Premiership.

To download your PDF version of the Strategic Plan [CLICK HERE]