The Sydney Roosters have announced a new apparel partnership with premium British sportswear brand Castore.
Castore was founded in 2015 by brothers Thomas and Phil Beahon, and the five-year agreement with the Sydney Roosters is their first partnership in Australian sport.
We are thrilled to enter this partnership with the Sydney Roosters, one of Australia’s most successful sporting franchisesDirector - Thomas beahon
We are thrilled to enter this partnership with the Sydney Roosters, one of Australia’s most successful sporting franchises,” said Castore Managing Director, Thomas Beahon.
Our philosophy at Castore is ‘Better Never Stops’, and this is perfectly in sync with the Sydney Roosters’ wonderful tradition and history, as well as their own philosophy to be better each day, both as athletes and individuals.
This is our first foray into the Australian market, and we are delighted to be doing so by manufacturing and featuring on the famous Tricolours jersey. I would like to extend our thanks to the Sydney Roosters, and their Chairman Nick Politis, for this wonderful opportunity,” added Mr Beahon.
The Roosters are proud to have been approached and identified by Castore for their first Australian sporting partnership,” said Sydney Roosters COO Jarrod Johnstone.
Having met with Thomas and his staff whilst in the UK for the World Club Challenge earlier this year, we were impressed with their desire for both quality and fabric performance.
The Australian Sporting marketing landscape is one of the most competitive in the world and to be identified by Castore as their preferred Club is very humbling. We look forward to unveiling an exciting range of products for our Members and fans. Equally, our players are very excited to be wearing Castore apparel for the next five years,” added Mr Johnstone.