UNIBET BACKS THE NRLW ROOSTERS
Unibet Expands Partnership with Sydney Roosters to Support NRLW Team.
Long term Roosters partners Unibet Australia is proud to announce the extension of its partnership with the Sydney Roosters, now including sponsorship of the club’s NRLW team.
This milestone marks a significant step in Unibet’s commitment to gender parity in sport and the continued evolution of rugby league.
Building on a successful and long-standing relationship with the Roosters’ men’s team, this new chapter reflects Unibet’s dedication to supporting the growth of women’s sport and aligning with the values of equality, opportunity, and community.
“We’re thrilled to extend our partnership with the Sydney Roosters to include the NRLW side,” said General Manager Nathan Reeves “This isn’t just about sponsorship—it’s about recognising the incredible talent, passion, and professionalism of the women’s game and ensuring it receives the same backing and visibility as the men’s.”
The NRLW has seen exponential growth in recent years, with increasing fan engagement, media coverage, and grassroots participation. Unibet’s expanded support aims to help accelerate this momentum and provide the Roosters’ female athletes with the same elite-level resources and recognition.
Chief Operating Officer of the Sydney Roosters, Jarrod Johnstone welcomed the announcement: “Unibet has been a valued partner of our club for years, and their decision to support our NRLW team speaks volumes about their belief in the future of women’s rugby league. This partnership is a powerful statement about parity and progress.”
The Partnership was celebrated at the first game of the season where the Roosters defeated the Warriors 30-6. Unibet staff, friends and family attended the match welcoming the team on the field with a guard of honour.
Nicholas Porta Unibet’s Head of Marketing was delighted with the attendance from all departments of the business “Our staff work so hard in delivering our products it was a great way to give back and introduce new fans to the elite women’s game”
Marketing Manager Belinda McNulty and the Roosters team have worked in the off season to ensure the partnership extends beyond the logo on playing kit with a launch race day, custom products for the players lounge and bespoke assets across LED and digital to engage fans and celebrate the achievements of the defending premiers.
This move reinforces Unibet’s broader commitment to responsible, inclusive, and forward-thinking engagement with Australian sport.
