The Sydney Roosters have today announced a landmark new four-year apparel partnership with global sportswear giant adidas, beginning in the 2026 season.
The partnership will see adidas design and supply all on-field and performance apparel for the Roosters’ NRL, NRLW, and pathways programs, as well as the Club’s official off-field range for its passionate members and supporters.
Sydney Roosters Chief Operating Officer, Jarrod Johnstone, said the partnership marked a significant milestone for the Club as it continues to align with world-leading brands.
Bound By Legacy
“Partnering with adidas, one of the most recognised and respected names in global sport, represents a significant milestone for the Sydney Roosters,” said Johnstone.
“This partnership is the perfect alignment of heritage, high performance and innovation – values that have long defined our Club. adidas is synonymous with excellence, and together we share a drive for continual improvement both on and off the field, so we are looking forward to working closely with adidas to deliver world-class apparel for our players and premium merchandise for our Members and supporters,” he added.
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adidas Pacific General Manager, Rachel Howard, said the brand was proud to join forces with one of rugby league’s most successful and historic clubs.
“adidas is extremely proud to welcome the Sydney Roosters, one of Australia’s most iconic and successful sporting clubs, to the three stripes family,” said Howard.
“This partnership is a natural fit, uniting two brands built on a legacy of excellence, innovation, and a deep connection to community. We are committed to equipping their NRL, NRLW, and pathway teams with cutting-edge performance apparel, empowering them to reach new heights.
“We're equally excited to connect with the passionate Roosters Members and supporters, delivering ranges that celebrate the Club's rich history while boldly shaping its future. Together, we will write the next chapter of this legendary Club,” she added.
The 2026 season will mark the beginning of a new era for the Roosters, with adidas set to unveil a bold new range of playing and training apparel ahead of the Club’s pre-season campaign.
