The Sydney Roosters are excited to announce JLab as the Club's Official Audio Partner for the 2026 and 2027 NRL seasons. The partnership represents a significant addition to the Club's commercial portfolio and a shared commitment to delivering exceptional experiences for Roosters Members and fans across Australia.
JLab, a leading personal technology brand known for delivering high-quality wireless earbuds, headphones, speakers, and office accessories at an incredible value, joins the Roosters family as the Club's exclusive Audio Partner. This partnership marks a major milestone for JLab's global sports program, expanding their presence beyond North America and Europe, into one of the world's most passionate rugby league communities.
Throughout the season, JLab branding will feature across the Club's digital channels and game-day activations at Allianz Stadium, with players and staff also using JLab's premium audio products in their daily routines from the locker room to the pitch.
“We’re very pleased to welcome JLab to the Sydney Roosters as our Official Audio Partner. As a global brand known for quality and innovation, JLab is a natural fit for our Club,” said Roosters COO Jarrod Johnstone.
“We’re proud to be introducing the brand to the NRL and look forward to working together to connect with our Members and supporters throughout the season,” he added.
This is the first time JLab has partnered with an NRL club, and the Roosters are proud to be the brand's introduction to the NRL. The Club looks forward to collaborating closely with JLab on a range of initiatives that will engage supporters and create meaningful touchpoints for Members and fans throughout the year.
“We're thrilled to partner with the Sydney Roosters as their Official Audio Partner - one of the most iconic names in rugby globally,".
"For Roosters fans, JLab isn't just an accessory - it's essential. From wireless speakers at tailgates with mates to travel and working out, JLab has the right sound for every moment in Roosters fans life. JLab delivers powerful sound at an accessible price so every fan can experience the game the way it deserves to be heard." - Terra Teat, Chief Marketing Officer, JLab.
Members and fans can look forward to a range of JLab-powered activations and exclusive offers throughout the NRL season.
