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The Sydney Roosters are proud to announce a senior partnership with international men’s swimwear and underwear company aussieBum.

aussieBum has joined the Club in an all-encompassing partnership as the Sydney Roosters new front-of-shorts sponsor for the upcoming NRL Season.

“We are very pleased to partner with a globally-renowned iconic Australian brand like aussieBum for the upcoming season,” said Sydney Roosters CEO, Mr John Lee.

“The Roosters’ Eastern Suburbs heartland is home to some of our best beaches, including the iconic Bondi Beach, and aussieBum has strong ties to the Australian beach culture, so there is a strong basis on which our partnership is formed,” he added.

Managing Director of aussieBum, Mr Sean Ashby, echoed these sentiments, excited to announce the partnership with the Foundation Club.

“We’re very proud and excited to partner with the Sydney Roosters, and to be part of the NRL 2016 season,” said Mr Ashby.

The Sydney Roosters will play their first game in shorts featuring the aussieBum logo in the Round 1 match against the South Sydney Rabbitohs this Sunday, March 6 at Allianz Stadium, Moore Park.

Acknowledgement of Country

Sydney Roosters respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.