Our very own Jared Waerea-Hargreaves and Parramatta skipper Jarryd Hayne are the faces of the game’s newest tvc to promote junior participation with registrations now open for the season atwww.playnrl.com
Focusing on friendship and inclusiveness the players talk about their love of the game.
For Hayne it is the memories of friendship, while for hard man Waerea-Hargreaves is it the love of being part of a team and a community.
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“Real people and real passion was critical to these executions, they tell the story of our game,” NRL, Head of Marketing, Mr Lewis Pullen said.
“Engaging our local leagues and our players who have fond memories of growing up playing the game like Jarryd Hayne and the passion that Waerea-Hargreaves has for his teammates and friends really helps us showcase the Rugby League community.”
The campaign was developed by MJW Creative Director Neil Flory, Art Director Jon Foye, Designer Eeuwout "Dutchy" Baart and Directed by Andy Morton.
This team also created the ‘You’re The Difference’ Membership campaign.
"The campaign identifies the unique qualities that make NRL such a wonderful game to be a part of," MJW Advertising Managing Director Mr Paul McKay said.
"Told by some of the stars that have lived the journey, the campaign showcases the sense of empowerment and inclusiveness that is unique to Touch and Rugby League."
Shot across several locations in Sydney, local Rugby League clubs took time out to help with filming including the Blacktown PCYC, The Hills Hawks, The Hills Bulls, Wentworthville 13, The Hills Tigers, Manly Touch Football Club, Bankstown Jets and the Greystanes Devils.