The Sydney Roosters have welcomed MusclePharm to the Club as their Official Nutrition Partner for the next two seasons to ensure the NRL squad are getting the best fuel for the 2019 season and beyond.
They have linked with sports supplement distributor Nutrition Systems on a two-year deal to launch MusclePharm into the Australian sports market.
MusclePharm has had international success supporting the likes of the Ultimate Fighting Championship (UFC), City Football Group and most recently the Wellington Hurricanes.
Nutritional Systems Head of Sales Youssef Dawoud expressed his delight with the new partnership as well as MusclePharm's presence in the Australian sporting market.
"We are excited to be part of one of the biggest and most successful club's in Australian Sports.
"This strategic partnership with the Sydney Roosters is the ideal platform and opportunity for both MusclePharm and rugby league athletes, as Musclepharm offers a full Range of cutting-edge products that fuel athletes both safely and effectively.
"We are thrilled about this opportunity and look forward to a very successful Partnership."
The Sydney Roosters Strength Coach Patrick Lane was more than pleased to have such a successful and quality brand involved with the club.
"The NRL is one of the longest and toughest competitions in the world and demands a lot from our players physically.
"Dietary and supplement programs play a key role in recovery, allowing players to perform day in and day out"
"To have a leading brand such as MusclePharm on board ensures that our players are getting the right fuels before, during and after training to get the most out of each session they need to go through."
As part of the partnership, the MusclePharm brand will receive a variety of marketing elements including use of the club logo for advertising and retail promotions, signage at the Sydney Cricket Ground at Roosters home games along with other unique marketing elements.
Roosters Members and fans can keep an eye out at home games for the new "Muscle Cam" on the big screen, promotional giveaways in the forecourt and weekly content pieces brought to you by MusclePharm.